
Michael Greenwood
Media Director
Michael Greenwood has vast experience as a journalist, editor and editorial manager having worked on some of the biggest stories of the last thirty years.
As a journalist Michael specialised in consumer investigations writing a column in The Daily Mirror and campaigning for better consumer protection.
He also covered The City writing about FTSE companies before joining the newsdesk of the daily title where he helped manage content such as coverage of the 2008 financial crisis and the death of Michael Jackson.
He rose to Executive Editor of both The Mirror and its parent company Reach Plc where he was part of the editorial leadership team managing digital changes and led on content sharing across the company’s national and regional titles including the likes of the Liverpool Echo and Birmingham Mail.
He was part of the editing team on the flagship mirror.co.uk site before launching the internal Reach Wire news service which helped the business share valuable content across its many platforms.
Michael advised the Labour Party during the 2024 election campaign working for the communications team specifically focussing on getting coverage for Labour policy in the regional media. Michael brings extensive contacts in national and regional media as well as knowledge of content and audience strategy including digital analytics in a news environment.
Since 2014 Michael has been on the London Press Club’s Cudlipp Committee, which runs the annual Hugh Cudlipp lecture and student journalism prize. He is also a member of the Society of Editors.