Lara is Managing Director for Client Strategy and Policy, bringing over 20 years’ experience delivering results at the sharpest edge of government, industry, and civil society.

A trusted operator in complex, high-pressure environments, Lara blends political acumen with delivery grit, offering clients rapid insight and lasting impact. Before joining iNHouse, she led policy and public affairs representing the UK’s creative industries, the world’s largest nursing union, the biggest provider of end-of-life care services outside the NHS in the UK and more. She has led national campaigns, negotiated multi-billion-pound investments, and steered transformation.

Lara has worked with ministers, CEOs, boards, frontline professionals, and people with lived experience to navigate sensitive, high-stakes issues — from crisis response to coalition-building. Lara’s record of turning strategy into impact is characterised by focus, pace, sharp judgment, and a collaborative style that unlocks results.