Our work with Openreach

iNHouse has supported Openreach’s public affairs and political communications since 2019, working with their team to promote the business’s pivotal role in delivering ultrafast full fibre broadband across the country.

Our campaigns with Openreach have unlocked hundreds of millions of pounds to support the provision of ultrafast broadband and addressed policy barriers slowing the rollout, which will add tens of billions to the UK’s GDP.

Delivering full expensing

We successfully campaigned with Openreach to secure a permanent full expensing model from the Treasury for capital investment by businesses, a decision by the government worth more than £350 million to the business. Our campaign was a finalist in the agency/in-house campaign of the year category at the 2024 PRCA public affairs awards.

Show the value of broadband through social media

In 2024 we delivered a high impact digital campaign to educate newly elected MPs and engage the Labour government, which told the human story of how ultrafast, reliable, full fibre broadband is changing lives across the UK. We spoke to Claire Fletcher, who runs Lussa Gin on the Isle of Jura, about how upgrading to full fibre helped increase exports and transform her business into a major employer on the island.