Trading for Good (TfG) is a unique digital service encouraging companies to do business in more socially responsible ways.
iNHouse started working with TfG in early 2013 and since then has managed several member events in London, Ipswich, Manchester and Newcastle, each of which featured speeches by the local MP and attracted more than 50 businesses.
Supported by our network of senior regional PRs, we were able to facilitate local relationships with journalists on the ground and offer relevant business case studies. We also negotiated a Financial Times interview with the Trading for Good Chairman, Philip N Green OBE, the Government’s Special Advisor on CSR and generated creative original content to provide a news hook for the piece. With increased media hits and website sign ups, our initial target of raising the members on the online portal from 3,000 to 10,000 in six months was exceeded.