iNHouse Communications arranged for stars from Masterchef and The Great British Bake Off to go head-to-head in a charity Cake Off hosted by Starbucks UK to celebrate its Guatemala Antigua Single Origin Espresso.
Tasked with helping Starbucks UK to relaunch the coffee, iNHouse Communications came up with the idea of the Cake Off which saw former champions of the hit TV shows lead five teams of international aid charities in the battle to impress a panel of judges.
The teams were challenged to produce cakes which would compliment Starbucks Guatemala Antigua Single Origin Espresso which is loved for its flavours of chocolate and soft spices.
The competition was fierce, but World Vision UK – under the leadership of former Masterchef winner Tim Anderson – walked away with £2,000 in prize money after being crowned winners. The runners-up all received a £500 donation from Starbucks UK.
The event was hosted by Celebrity chef Rachel Allen. The former Masterchef and Great British Bake Off champions taking part in the event included last year’s winners Natalie Coleman (Masterchef winner 2013) and Frances Quinn (GBBO winner 2013). The other winners taking part were Tim Anderson (Masterchef winner 2011), Jo Wheatley (GBBO Winner 2011) and Edd Kimber (GBBO winner 2010).
The international aid charities taking part in the event were World Vision, Plan UK, the Microloan Foundation, VSO and Restless Development. The judging panel was chaired by charity campaigner Baroness Jenkin of Kennington who is a trustee of UNICEF and included Rachel Allen, TV presenter & journalist Alison Cork and Starbucks UK managing director Mark Fox.
“Our customers love to try new and different coffees from around the world. We have always served 100% Arabica coffee and our special Single Origin range of Espressos have been very popular since launching in April 2013. Our Guatemala Antigua Single Origin Espresso goes perfectly with cake, so we set the teams a challenge to create the perfect recipe to complement the coffee.”
Baroness Jenkin said:
“All these charities are doing amazing work all over the world. This was a fantastic opportunity for them to showcase their baking talents and enjoying every minute. I look forward to this becoming an annual event.”